Our client, selling crystals for strengthening the body, mind and resolving issues through various forms of natural crystals and gemstones had a requirement to improve search visibility on Amazon. The organization has been sourcing and dealing in a vast variety of high-quality crystals and gemstones with a clean and proven track record. With well-qualified expertise and nearly 35 years of prolonged experience in testing and suggesting genuineness, they took utmost care to provide the best quality product with best of further personalized guidance. Their business need was as follows:
Analyzed the health of listings through automated analysis of product content and monitor compliance with Amazon’s guidelines, including attribute fill-rate and number of images
Researched on the product and identified the keywords used by competitors on Amazon
Analyzed the health of listings according to Amazon’s guidelines, including attribute fill-rate and number of images
Structured the title, key features and description using potential keywords and categorizing keywords based on priority
Insights on performance by monitoring search visibility, page views, and sessions and keyword tracking
Intervened on the non-performing keywords and suggesting external measures to increase the visibility of the product
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