Let’s dive into the best practices for enriching your product page and explore how this can lead to higher click-through rates, add-to-carts, and ultimately, increased revenue.

Enrich Product Listings with Detailed Specifications

One of the most crucial aspects of product page optimization is ensuring that your product listings are packed with detailed, accurate specifications. Customers want to know every little detail about the items they’re considering, from dimensions and materials to technical features and performance metrics. The more information you provide, the more confident they’ll feel in making a purchase.

Start by auditing your current product data and identifying any gaps or areas that need improvement. What key details are you currently missing that could sway a customer’s decision? Think about the crucial specifications that are most relevant to your target audience and make sure those are front and center.

For example, if you’re selling electronics, be sure to include detailed technical specifications such as processor speed, memory capacity, battery life, and connectivity options. If you’re selling apparel, provide comprehensive size charts, fabric compositions, and care instructions. If you’re selling home goods, outline the exact dimensions, weight capacity, and any assembly requirements.

Remember, the more specific and comprehensive your product data, the better. Avoid vague or generic descriptions, and strive to paint a complete picture of the item. This not only helps customers make more informed decisions but also boosts your search engine optimization (SEO) by providing valuable, relevant content.

Create a Compelling Call-to-Action (CTA)

Your Call-to-Action (CTA) is the critical tipping point in the product page conversion process. A well-crafted CTA can dramatically improve your conversion rate, turning interested browsers into buyers.

Your CTA should be clear, actionable, and prominently displayed to encourage immediate purchases. Use direct language like “Buy Now” or “Add to Cart” and ensure the button stands out visually. A strategically placed and well-designed CTA can significantly enhance your conversion rate by making it easy for customers to complete their purchases.

Leverage High-Quality Visuals

High-quality visuals are essential for driving product page conversions. Customers want to see and understand the products they’re considering, and a lack of compelling imagery can be a major roadblock in the purchasing process.

Invest in professional-grade product photography that showcases your items from multiple angles and in different environments. Ensure that the images are clear, well-lit, and accurately represent the product’s size, color, and features. Consider incorporating lifestyle shots that demonstrate how the product can be used or integrated into a customer’s daily life.

Beyond static images, you can also leverage other visual content such as 360-degree views, videos, and interactive product tours. These types of visuals can provide an even more immersive and engaging shopping experience, helping customers feel more confident in their purchase decision.

When it comes to product videos, focus on highlighting the key features and benefits of the product, rather than simply showcasing the item itself. Demonstrate how the product works, showcase its unique attributes, and address any common customer concerns or questions. This can be especially powerful for complex or technical products that require more explanation.

Ensure Consistency Across All Channels

In today’s omnichannel retail landscape, customers expect a seamless, consistent shopping experience across all touchpoints – from your website and mobile app to marketplaces and social media platforms. Inconsistent or incomplete product data can create confusion and frustration, ultimately leading to abandoned carts and lost sales.

It is important to make sure that all of your product information is uniform and up-to-date across every sales channel. This includes not only the core product details but also pricing, availability, and any promotional information.

Implement a robust Product Information Management (PIM) system to centralize and synchronize your product data, making it easy to publish and update listings on multiple platforms. This will not only save you time and reduce the risk of errors but also ensure that customers are always seeing the most accurate and compelling information about your products.

Additionally, consider optimizing your product data for different sales channels and customer segments. For example, the product information you display on your website may need to be tailored slightly differently than what you publish on a third-party marketplace, based on the specific needs and expectations of those audiences.

Incorporate Customer Reviews

Social proof is a powerful psychological trigger that can significantly boost your product page conversion rate. By showcasing how others have benefited from your product, you create a sense of trust and reliability that encourages new customers to convert.

Prominently display customer reviews and ratings. Make it easy for customers to filter and sort reviews, allowing them to find feedback most relevant to their needs. Don’t shy away from displaying negative reviews alongside positive ones. This transparency builds trust and can actually increase your conversion rate by making your positive reviews seem more credible.

Display Trust & Security Badges

In an era where online security is a major concern for shoppers, displaying trust and security badges can significantly impact your product page conversion rate. These visual indicators reassure customers that their personal and financial information is safe when making a purchase.

Include badges for secure payment options, privacy protection, and industry certifications. This can be particularly influential for high-value products or in industries where trust is a significant concern. By highlighting these trust signals, you can improve your product page’s credibility and encourage more conversions.

Optimize for Mobile Experiences

As more and more consumers shift their shopping habits towards mobile devices, it’s crucial to ensure that your product page is optimized for seamless mobile experiences. Customers on the go often have different needs and expectations when it comes to product information, and failing to cater to this can result in frustrated users and lost sales.

Start by ensuring that your product pages are mobile-responsive, with a clean, intuitive layout that’s easy to navigate on smaller screens. Prioritize the most crucial product details and make them easily accessible, while streamlining any unnecessary or redundant information.

Additionally, consider how your product visuals will perform on mobile devices. Make sure that your images and videos are optimized for quick loading times and clear visibility, even on the smallest of screens. Leverage features like image galleries and video carousels to provide an engaging, interactive experience for mobile shoppers.

Don’t forget to optimize your product data for mobile search as well. Customers on the go are more likely to use voice search or short, targeted queries to find what they need. Ensure that your product titles, descriptions, and attributes are tailored to these mobile search patterns, making it easy for customers to quickly find and learn about your products.

By prioritizing mobile optimization, you can create a seamless, customer-centric shopping experience that drives higher engagement, product page conversions, and ultimately, sales.

Implement SEO Best Practices

While SEO might not directly impact your product page conversion rate, it plays a crucial role in driving qualified traffic to your product pages. The more relevant the traffic, the higher your chances of conversion.

Effective marketplace SEO not only improves your product’s position in search results within the platform but also increases its chances of appearing in relevant searches, leading to higher visibility and potentially more conversions. By understanding and applying the unique SEO practices for each marketplace, you can significantly boost your product’s performance and attract more buyers.

Suggest Related products

Displaying related and recommended products can enhance your product page conversion by encouraging additional purchases.  This approach not only increases the average order value but also provides a personalized shopping experience, contributing to a higher conversion rate.

By showcasing products that customers might be interested in, you keep them engaged and offer more value. This approach helps to improve conversion rates by presenting opportunities for upselling and cross-selling, enhancing the overall shopping experience.

Creating Urgency and FOMO

Creating urgency and FOMO (Fear of Missing Out) can effectively drive higher product page conversion rates.  Implement tactics such as limited-time offers, low-stock notifications, and countdown timers to encourage immediate action. These strategies create a sense of urgency that motivates customers to complete their purchases quickly.

Highlighting exclusive deals or limited quantities can also drive impulse buys. By leveraging urgency and FOMO, you reduce cart abandonment and increase the likelihood of conversions, making your product page more effective at driving sales.

Leverage Product Data Analytics

To truly optimize your product page for maximum conversions, you need to understand how customers are interacting with and responding to the information you provide. This is where product data analytics comes into play.

By closely monitoring metrics such as click-through rates, add-to-cart ratios, and product page conversion rates, you can identify which product page elements are resonating with customers and which may be falling flat. Analyze the performance of your product titles, descriptions, specifications, and visuals to determine what’s working well and where you can make improvements.

Pay close attention to the data around customer search behavior as well. What keywords and search terms are customers using to find your products? How can you better optimize your product data to align with those search patterns and improve discoverability?

Additionally, consider gathering direct customer feedback through surveys, user testing, and social media interactions. This qualitative data can provide invaluable insights into the types of product information that are most important to your target audience and help you fine-tune your optimization efforts accordingly.

Armed with this data-driven understanding of your customers’ needs and preferences, you can make informed decisions about which product page elements to prioritize, which to expand upon, and which to streamline. This will not only enhance the overall shopping experience but also drive higher conversion rates and revenue.

Continuously Refine and Iterate

Optimizing your product page is an ongoing process, not a one-time task. As your business, your products, and your customer base evolve, you’ll need to continuously refine and iterate your approach to ensure that you’re always delivering the most relevant and compelling information.

Regularly review your product data performance metrics, gather customer feedback, and stay up-to-date on industry trends and best practices. Use this information to identify areas for improvement and test new strategies for enhancing your product page.

Don’t be afraid to experiment and try new things – whether it’s tweaking the wording in your product descriptions, testing different image styles, or exploring new ways to showcase your product features. 

By continuously optimizing and refining your approach, you can stay ahead of the curve and maintain a competitive edge in the ever-changing e-commerce landscape.

Remember, the key to success is to always put the customer first. Focus on understanding their needs, preferences, and pain points, and use that knowledge to create a seamless, information-rich shopping experience that keeps them coming back.

Final thoughts

In the highly competitive world of e-commerce, optimizing your product page is essential for driving conversions and sales. By enriching your product listings with detailed specifications, high-quality visuals, and a consistent, customer-centric approach, you can create a shopping experience that resonates with your target audience and positions your brand as a trusted, authoritative source.

Leverage product data analytics to understand what’s working and where you can make improvements, and continuously refine and iterate your approach to stay ahead of the curve. With a data-driven, customer-focused product data strategy, you can unlock the full potential of your e-commerce business and achieve lasting success.

Keep testing, keep learning, and most importantly, keep the customer at the heart of your optimization efforts!

The post How to Optimize Your Product Page for Better E-Commerce Conversions appeared first on PIMworks Blog | Fresh Retail Insights.

Centralized Hub for Product Data

PIMworks acts as the central nervous system for all your product information. Imagine a single platform where you can store, manage, and enrich product details like descriptions, specifications, and rich media assets. This eliminates the need to juggle separate systems, ensuring everyone across your organization has access to the same trusted source.

Streamlined Workflows and Data Validation

Maintaining data accuracy is paramount. PIMworks offers built-in workflows to streamline data ingestion and validation processes. Data quality checks ensure information is complete and error-free before publishing. Furthermore, user access controls prevent unauthorized modifications, upholding data integrity.

Effortless Data Enrichment

PIMworks goes beyond simple data storage. Its data enrichment tools empower you to enhance product descriptions with rich details, boosting customer trust and conversions. Automated processes save you valuable time and resources, allowing you to focus on strategic initiatives.

Seamless Product Distribution

A single source of truth empowers seamless product distribution across various channels. PIMworks simplifies the process of syndicating accurate and consistent product information to your website, marketplaces, and other sales channels.

Benefits of a Single Source of Truth with PIMworks

Enhanced Customer Experience: Accurate and consistent product information builds trust and satisfaction.
Improved Operational Efficiency: Streamlined workflows and data management save time and resources.
Reduced Errors and Inconsistencies: Eliminate discrepancies and ensure data integrity across all touchpoints.
Faster Time to Market: Get products to market quicker with efficient data management.

PIMworks: The Foundation for Success

PIMworks is more than just a PIM system; it’s the cornerstone of your product data strategy. By establishing a single source of truth, you empower informed decision-making, streamline operations, and ultimately drive business growth.

Ready to unlock the power of a single source of truth? Explore PIMworks today and experience the difference for yourself.

The post PIMworks: Your Reliable Partner for a Single Source of Truth appeared first on PIMworks Blog | Fresh Retail Insights.

Source: Fast company

They can simply visit the Ikea website on their phone, and explore detailed product information. Unlike printed catalogs, digital product pages offer more than just well-shot images; they include videos, 3D models, and even VR experiences to visualize furniture in your space.

While Ikea stays modern, Amazon takes a nostalgic route with traditional holiday catalogs. The crucial point is that product pages, the feisty alter ego of physical catalogs, play a pivotal role in purchase decisions.

Creating an online catalog, unlike its printed counterpart, is complex. It compiles data from various sources, involves numerous data fields, and must comply with different channels. 

This complexity is where PIM for eCommerce becomes indispensable.

What is eCommerce PIM?

An online business keeps a product catalog on a tight leash to ensure that the data is accurate, consistent, and complete and most importantly gives customers a good shopping experience.

While this is the objective of an eCommerce business, it is no small feat to get there.  An eCommerce PIM helps streamline the journey of creating, managing, standardizing, enriching, and syndicating data, all from one platform.

Benefits of PIM for eCommerce

It is your product data HQ: 

Imagine having to create product catalogs by referring to a bunch of files and folders. Running from one spreadsheet to another, scouring through files, digging through CRMs and ERPs, and finally putting together a catalog – only with many errors!

Without a PIM platform, online businesses would struggle to create and manage product information and ensure quality in published catalogs. A PIM platform acts as a single source of truth and makes it easy to manage product information.

Helps you create clean and consistent catalogs: 

“Overall the web is pretty sloppy, but an online store can’t afford to be.” – Paul Graham, co-founder of startup accelerator Y Combinator.

Brand consistency and content accuracy are essential for your products as they directly impact reputation and revenue. 

You cannot have different tones, styles, and content for each channel. For instance, a retailer selling fashion accessories may use a PIM system to ensure that product descriptions, images, and specifications are uniformly presented across their online store, mobile app, and printed catalogs. 

This not only enhances the overall customer experience but also instills trust and reliability in the brand, as customers encounter a seamless and coherent representation of products, regardless of the platform.

Consistency also has another meaning in the world of e-commerce. For instance, a marketplace has certain norms and rules about the specifications or templates in which they present their products.

A PIM helps in maintaining that consistency so that your product content stays compliant with the channel requirements.

Enriches your product data for better engagement

In addition to maintaining consistency, PIM systems excel at enriching product data to drive better engagement. These systems allow businesses to include detailed and relevant information about each product, such as features, benefits, and usage scenarios. 

For instance, an electronics manufacturer using a PIM system can easily update product specifications, include high-quality images, and attach user manuals to create a comprehensive and informative product listing. 

This enriched data not only aids customers in making informed purchase decisions but also enhances search engine optimization (SEO) by providing search engines with valuable content to index. As a result, the products become more discoverable and attractive to potential customers, leading to increased engagement and, ultimately, higher conversion rates.

Helps you get to the market faster

One of the significant advantages of employing a PIM system is its ability to expedite time-to-market for new products. 

For example, a consumer electronics company launching a new smartphone can use a PIM system to swiftly update product information, pricing, and marketing materials across various channels simultaneously. 

This not only ensures a coordinated and coherent product launch but also enables businesses to respond quickly to market trends and consumer demands. By streamlining the process of updating and disseminating product information through native integrations of PIM with marketplaces and e-commerce platforms, it becomes easy to syndicate products in a snap.

Streamlines workflow management

PIM systems contribute significantly to the streamlined management of workflows within an organization. They provide a centralized platform where teams can collaborate on product data, ensuring that everyone is working with the most up-to-date and accurate information. 

For example, a global retailer with multiple teams handling different product categories can use a PIM system to establish clear workflows for data creation, review, and approval. 

This prevents bottlenecks, reduces the likelihood of errors, and enhances overall efficiency. 

By optimizing workflow management, businesses can achieve a higher level of operational efficiency and bring products to market more smoothly.

Factors to consider when choosing a PIM for eCommerce business

Integrates with your existing tool stack:

A PIM system should seamlessly integrate with your existing technology stack, including your eCommerce platform, CRM, ERP, and any other essential tools. It should also integrate with the marketplaces and channels that you are using for seamless transfer of data.

Checks off all the basic features:

Ensure that the PIM solution covers fundamental features necessary for effective product data management. This includes support for product categorization, attribute management, version control, and multi-channel publishing. If your eCommerce business operates in multiple regions, the PIM should have localization capabilities to adapt product information for different markets

Helps enrich your data (beyond SSOT):

Look for a PIM system that goes beyond just maintaining a Single Source of Truth (SSOT) and offers tools for enriching product data. This could involve supporting multimedia assets etc.

Gives you a good ROI:

Evaluate the return on investment (ROI) potential of the PIM solution. Consider factors such as time saved on manual data entry, reduction in errors, and improvements in product discoverability and customer engagement. Choose a PIM system that aligns with your budget while delivering tangible benefits.

Supports with implementation:

Select a PIM provider that offers robust support during the implementation process. This includes comprehensive documentation, training resources, and responsive customer support

Top 5 PIM Tools for eCommerce Businesses

PIMworks:

A product information management platform that is industry-agnostic and serves businesses of all sizes. It helps e-commerce businesses solve product data challenges, improve time to market, and maintain product data quality and consistency.

Top features: 

• Centralized storage
• Data syndication
• Data import and export
• Collaborative workflows
• Workflow management
• Automated content enrichment
• MAP monitoring
• Vendor onboarding
• Multiple vendor management
• SEO for product pages
• One-click integrations
• Digital asset management
• Localization and translation
• Category management
• Taxonomy management
• Analytics and insights

Pricing: Custom quote

2. Akeneo:

Akeneo helps medium-sized businesses and large enterprises manage product data and deliver consistent product experiences across channels. Akeneo helps e-commerce businesses achieve omnichannel experience through rich and consistent product catalogs.

Top features:

• Centralized product repository
• Data import and export
• Channel-specific data customization
• Versioning and history tracking
• Product enrichment 
• Collaboration workflows

Pricing: Custom Quote

3. Pimcore:

With an open-source approach, Pimcore offers a comprehensive suite of PIM solutions, perfect for businesses seeking customization.

Top features:

• Digital Asset Management (DAM)
• Product Information Management (PIM)
• Multi-channel Publishing
• Workflow management
• Product data syndication
• Omnichannel publishing
• Data quality management
• Data Integration 

Pricing: Custom Quote

4. Salsify:

Salsify focuses on enhancing the customer experience by providing tools for digital shelf optimization and real-time collaboration.

Top features:

• Centralized product data
• Onboard vendors
• Product data validation
• Workflow management
• Supplier experience management (SXM)

Pricing: Custom Quote

5. Plytix:

It serves small businesses and it has the main objective of helping online businesses end spreadsheet chaos.

Top features:

• Single source of truth for product data
• Product data syndication
• AI-generated product descriptions
• Digital asset management (DAM)
• Product sheets creation

Pricing: Starts at $499/mo

Final thoughts

Investing in a robust e-commerce PIM is not just a choice; it’s a strategic imperative. As the digital marketplace evolves, businesses that harness the power of PIM gain a competitive edge, ensuring their products shine brightly amidst the online retail landscape.

FAQs

The post eCommerce PIM: A Comprehensive Guide [Meaning, Benefits, & Popular Tools] appeared first on PIMworks Blog | Fresh Retail Insights.

What is PIM?

Imagine managing a business offering an extensive range of apparel products, including shirts, trousers, dresses, and accessories. You have a sizable product inventory, and each item has different characteristics, like size, color, material, style, and price. You can employ a product information management (PIM) system to manage this product information. With the help of this system, you could store and manage all of the product-related data centrally. 

PIM is a tool that helps organizations to manage and enrich product information to list their products on various platforms. It aids in storing, improving, and syndicating product information to e-commerce sites through automation. PIM processes ensure that the data they deliver is of the highest quality, accurate, enriched, and most updated. This process is inevitable for providing a superior product experience using credible product assets. PIM enables organizations to manage their product catalogs, update product data, and guarantee that customers get the correct information. Today, when consumers primarily rely on product information to make purchasing decisions, PIM is an essential tool. 

The PIM system can enrich product information such as product description, price, image, visual assets, etc., to make sure that customers get the latest information on their hands.  We can integrate PIM into almost all platforms, including websites, e-commerce, social media, and non-digital platforms. Product information management systems help organizations everywhere by lowering data errors and discrepancies, accelerating new product launches, and boosting the effectiveness of product data management.

PIM also accelerates the pace of new product introductions, which is another advantage. With PIM, organizations may increase their competitive advantage by rapidly adding new items, updating old catalogs, and launching them via various channels and scopes. All product data is often managed and maintained in a single database as part of PIM systems. Most departments engaged in product management, including marketing, sales, and e-commerce, have access to this database. This process makes accessing data at the right time easier for every responsible team. PIM systems also allow businesses to automatically add more information to product information, such as reviews, ratings, and product comparisons, which helps customers make wiser purchasing decisions.

What is PXM?

Imagine you are a sports goods manufacturer offering your wares through various platforms, including your website, online shops like Amazon and eBay, and physical storefronts. You must ensure that all product information and material is correct, consistent, and up to date across all channels to make your items stand out in the crowded market and provide your consumers with a seamless shopping experience. This is where PXM comes in. 

Product experience management is an innovative technique to develop and maintain engaging product experiences. Unlike PIM tools, the main focus of product experience management is the entire journey of the consumer, from product discovery to purchase. PXM encompasses producing, optimizing, and disseminating product content through various channels, including social media, online markets, and e-commerce websites. They contain marketing automation, customer segmentation, and content handling capabilities to attract the right segment. They help businesses provide clients personalized product experiences based on their preferences and past purchase behavior.

PXM software helps organizations enhance the client experience, brand recognition, and sales revenue. It enables companies to design individualized product experiences that appeal to customers and foster brand loyalty. 

Difference between PIM and PXM

The significant distinction between PIM and PXM is that the former concentrates on maintaining product data while the latter concentrates on developing engaging product experiences. The PIM system focuses on gathering and disseminating correct product information, whereas PXM is concerned with building solid customer relationships. 

• Purpose- A product information management system manages and organizes product data across various channels and procedures, including product characteristics, descriptions, pricing, and inventories. Product experience management, on the other hand, aims to improve all aspects of the customer experience by offering suggestions, interactions, and tailored and exciting content.

• Data focus- While PXM focuses on utilizing that data to provide meaningful and pertinent customer experiences, PIM controls and maintains product data’s accuracy, completeness, and consistency.

• Features- PIM tools often feature data modeling, integration, and enrichment capabilities. They can streamline workflows, syndicate product data, and auto-enrich product assets. Conversely, PXM systems have customer segmentation, customization, digital asset management, and content management capabilities.

• Primary users- PIM systems are suitable for content experts, merchandisers, and product managers in charge of developing and maintaining product data. On the other hand, the marketing teams, digital experience professionals, and customer engagement managers who build and optimize customer experiences employ PXM platforms.

PIM and PXM, although they are fundamentally different, they coexist to deliver the best customer experience. 

PIM Vs. PXM: Which one do you need? 

Choosing the right solution between PIM and PXM can be challenging as both offer numerous features and benefits. PIM and PXM are essential for business as they complement each other with their advanced capabilities. PIM is the way to go if your company wants to maintain product data and guarantee accuracy and consistency across channels. On the other hand, PXM is the best way forward if your company focuses on developing compelling product experiences that engage customers and generate sales. Businesses must invest in PIM and PXM to give their customers the best experience possible. 

PIMworks offers the best-in-class PIM and PXM solutions, which are helping big companies across the globe to optimize their online sales. Our customized solutions enable clients to find solutions catering to their needs and challenges. Talk to our experts to start your own PIM journey. 

The post PIM vs. PXM: which solution fits your e-commerce strategy? appeared first on PIMworks Blog | Fresh Retail Insights.

DEM is referred to the practice of managing and optimizing every touchpoint a customer has with a brand online, from the initial brand search to post-purchase support. It’s about creating a seamless and consistent customer experience across all digital channels, including websites, mobile apps, social media, and more.

In this blog, we’ll explore the prominence of Digital Experience Management in the age of customer-centricity. We’ll discuss how DEM can help businesses meet the expectations of modern-day digital enthusiast customers, improve brand loyalty, drive revenue growth, and create a competitive advantage. We’ll also look at best practices for designing and implementing a successful customer experience management strategy and discuss the future of DEM and its impact on businesses of all sizes.

Meeting Customer Expectations

Customers expect seamless and personalized experiences across all digital channels in today’s digitized world. A DEM platform is essential to meeting these expectations, as it ensures that every interaction with a brand online is positive. By prioritizing personalization, omnichannel management, and customer service and support, brands can better meet customer expectations and create a loyal customer base.

One real-world example of how digital experience management has helped a brand to meet customer demands is the strategy of Nike, the global sportswear brand. Nike leveraged experience management to create a personalized customer experience across all touchpoints, resulting in increased customer satisfaction and revenue growth.

Nike introduced its NikePlus membership program, which offered a personalized experience to its loyal members. Members received exclusive access to new and limited-edition products, discounts, and customized training programs based on their fitness goals. Nike extensively used data analytics to gather insights on customer behavior and preferences, which allowed them to create personalized product recommendations and tailored experiences for each member.

Improving Brand Reputation

Digital experience management helps businesses monitor and manage their online reputation, ensuring that any negative feedback is addressed promptly and positive feedback is amplified. Using data and analytics to measure and improve the customer experience, companies can build trust, increase customer loyalty, and create a strong brand reputation that will stand the test of time.

One thought-provoking example of how digital experience management software has helped a brand to improve its brand reputation is the case of Airbnb, a popular online marketplace for vacation rentals. Airbnb faced a significant challenge in managing the quality of the listings on its platform. Some hosts offered subpar accommodations that did not match the descriptions or photos provided, resulting in bad customer experiences and destroying Airbnb’s brand reputation.

Airbnb launched a DEM strategy to address this issue, prioritizing quality control and transparency. They launched the Superhost program, which recognized hosts who provided exceptional hospitality services and maintained high standards for their listings. Superhosts received a badge on their profiles, which improved their visibility and credibility on the platform.

Driving Revenue Growth

A positive customer experience can increase customer loyalty, repeat business, and referrals. DEM platforms help companies to create a seamless and enjoyable customer journey, leading to increased revenue growth and profitability. By optimizing the product experience, brands can improve customer satisfaction and loyalty, leading to increased revenue.

An example of DEM helping a brand improve revenue is Sephora’s case. Sephora is a popular cosmetics retailer that has leveraged customer experience management to enhance the customer experience across all digital channels. 

One of the ways Sephora has optimized its product experience is by using personalized recommendations. Customers who visit the Sephora website or mobile application are presented with customized product recommendations based on their previous purchases and browsing history. This helps customers find the right products relevant to their interests and needs, which can lead to increased sales. Sephora also uses social media to enhance its user experience. For example, the company has a strong presence on Instagram, where it shares user-generated content and showcases its products in a visually appealing way. This helps to build brand awareness and engage with customers in a more fruitful and meaningful way. 

Creating a Competitive Advantage

In today’s crowded digital landscape, businesses need to find ways to stand out from their competitors. DEM can give businesses a competitive advantage by providing a unique and memorable digital experience that sets them apart from the competition.

Burberry, a fashion brand, has been using DEM software to enhance its customer experience and stay ahead of its competitors. The brand has created a digital strategy integrating all its online and offline channels to create a seamless customer experience. This strategy is based on three key elements: personalization, convenience, and innovation.

Burberry has implemented a range of digital tools to personalize the customer experience. For example, it uses data tracking and analytics to track customer behavior and preferences and then uses this information to tailor its digital promotions. The brand also offers a personalized shopping experience on its website and app, where customers can create their profiles and receive customized recommendations based on their preferences. To improve convenience, Burberry has focused on making its products easily accessible through various channels. 

Digital Experience Management has become a critical aspect of customer-centricity in today’s digital age. With customers becoming more digitally savvy and expecting seamless experiences across all channels, companies must prioritize the management of their digital touchpoints. By implementing DEM strategies, businesses can deliver personalized, convenient, and innovative experiences to their customers, thus building competitive advantage and driving business growth.
At PIMworks, you can explore a wide range of unique features that can optimize your DEM journey. Share your needs with us, and our experts will curate best-in-class solutions to fulfill your needs. Join us to deliver the best customer experience to your clients and achieve great brand recall and loyalty.

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Social Commerce Meaning

It is the practice of selling products directly through social media sites like Facebook, Instagram, and Twitter. With social commerce, the whole purchasing process, from researching about products to making the purchase, takes place on social media.

Today social commerce is so relevant that you don’t have an escape from it. Whenever you open Instagram, you get that reel or story highlighting a product based on your search history.

Social commerce combines marketing and retail channels into a single dynamic world since consumers discover and purchase things in the same medium. Social commerce allows you to put certain, ready-to-buy things in front of selected individuals who would enjoy them in a manner that traditional e-commerce and marketing cannot.

How does Social Commerce work?

Nearly 26% of internet users between the age group of 16 to 64 said that their primary motivation for accessing social media was to find things they could buy. Social commerce is creating a radical shift in how customers experience purchasing.

For instance, if you are selling a skin care product, an influencer can take them through their skincare routine to promote your products, which enhances the credibility of your product. Also, the product can then be purchased by customers directly on the platform, whether it be YouTube Shopping, Instagram, or TikTok.

Fashion enthusiasts no longer need to wait for the most recent edition of a magazine to find out what is trending during a specific season; all the information is readily available on social media.

Brands can get inspired by companies currently utilizing social media channels to expand their e-commerce storefront to social media to increase sales. In this post, we’ll provide you with nine brilliant instances of social commerce that you can refer to for building an effective social commerce strategy. 

9 Social commerce examples to inspire your business in 2024

Social commerce example #1: H&M 

Hennes & Mauritz (H&M) was established in Sweden in 1947, and Nasdaq Stockholm serves as its corporate headquarters. The goal of this fast fashion retailer is to provide style and quality at competitive prices in a sustainable manner. H&M was one of the first clothing companies to invest in bridging the gap between social media and online purchasing. The brand’s social commerce strategy uses various social media platforms like Twitter and Instagram to promote its products. 

On Twitter, they share the most current products in their store and provide a link to purchase them online. The company now links to the items featured in each post and promotes its newest fashions on the mobile app via Instagram shopping. According to Shuli Lowy, Marketing Director at Ping Mobile in New York, “H&M’s posts are part of a broader re-engagement strategy.” The images are clean, visually beautiful, and speak directly to the target audience.

Social commerce example #2: Mallows Beauty

Mallows Beauty is a skincare company launched in 2020. They saw immense growth over a span of a short period using TikTok. It started off with social-first content to promote brand awareness. However, it has further benefited from new social commerce capabilities in recent months. In particular, TikTok’s relationship with Shopify and its live shopping feature has allowed businesses to leverage existing product catalogs to build a mini storefront on TikTok.

Mallows Beauty, a D2C skincare company, uses Live-stream shopping to market to customers. The company claims that live streaming generates more revenue than its physical storefronts. Since its inception in 2020, the company has embraced social media to engage and grow its audience with genuine content.

Social commerce example #3: Air Jordan

Michael Jordan, a basketball legend, founded the Air Jordan shoe brand in 1985. It is a branch of the well-known shoe company NIKE. Since its creation, Air Jordan has expanded beyond its original purpose as a basketball sneaker to serve various purposes. It now has endorsement deals with 21 active NBA players who wear AIR Jordan. NIKE’s social commerce game is top-notch as it delivers products dedicated to a specific target segment. Nike used Snapchat to promote its Air Jordan sneakers during the NBA All-Star game. All customers within a certain radius of the court received texts offering them the option to participate in a unique launch deal. Snapchat uses augmented reality to provide the best customer experience to its clients. 

With its social commerce strategy, Jordan generated enthusiasm among fans during the NBA event, and pre-release merchandise was rapidly sold out. Social media and retail have been used to increase interest in the sale and foster their dedicated community. The clients’ purchasing experience of the shoes becomes smooth. 

Social commerce example #4: Clinique

A division of the Estée Lauder Company in the United States, Clinique Laboratories produces skincare, cosmetics, toiletries, and perfumes. It is one of the most well-known businesses to embrace online purchasing on the Facebook ecosystem. They established a vibrant and engaging online storefront across various social media platforms. With its Facebook shop and shoppable Instagram posts, it promotes sales using product tags and captivating pictures. Clinique launched a live shopping event to promote an Instagram-exclusive set incorporating their iconic Almost Lipstick in Black Honey. 

At the event, three Clinique Field Executives spoke on camera to discuss what they liked most about Black Honey, and each person applied the shade for viewers to observe how the item appeared on various skin tones. The product link was displayed on the screen so that users could later add it to their Instagram shopping baskets and make a purchase. According to Instagram, Clinique had a 7X quicker product launch activation time over the typical new launch activation period of 3 weeks.

Social commerce example #5: Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner has a strong social media presence particularly on Instagram with a following of more than 25M as of December, 2023. Eighty-two percent of Kylie Cosmetics’ social media activity is on Instagram. They have a shopping option on their profile which opens up a variety of products across categories like babies and children, Beauty, Home, and Women.

The product pages are comprehensive with a lot of product information, media assets, an option to visit the website, and more. The shopping page is not the only source for visitors to shop for products on Kylie Cosmetics’ Instagram page. The page has guides, filters, and other creative ways to sell their products.

Social commerce example #6: Sephora

Sephora is a global beauty retailer and is a popular brand among beauty enthusiasts. It is known for its extensive range of cosmetics, skincare, haircare, and fragrance products.

Known for its innovative beauty products and excellent customer service, Sephora is a go-to destination for beauty enthusiasts.

Sephora has a strong YouTube presence with a 1.4M subscribers. Their profile has the store option which allows users to shop directly from the social platform. They have a list of products in the store and to complete the purchase, users have to click on the store link to navigate to the official

Social commerce example #7

According to an article on Insider Intelligence, Pinterest is looking to significantly shift from a discovery engine to more of a commerce platform. Platforms like Shopify allow you to connect your product catalogs to Pinterest to help buyers have more information and context.

Pinterest has a shopping option and when users click on the product, they will be taken to the product page that has information about the price and a direct link to the product page on the shopping website.

Source: Debutify

Social commerce example #8: IKEA

IKEA is a Sweden-based furniture brand and is one of the world’s largest and most well-known furniture retailers with customers across the globe. It is easy to assemble products that are unique and high in quality making them stand out. IKEA has a good social commerce presence across key social media channels.

Here is an example of how IKEA is selling its products by leveraging Facebook:

Social commerce example #9

Instagram, in addition to helping online businesses sell their products through posts, swipe-up links in stories, and ads on the feed; also allows users to make their ads appear in the explore pages.

These ads appear as images or short videos with a CTA link to the website. Here’s an example:

Final thoughts

Although social commerce is still in its inception stage, shopping is moving closer to the edge, and the momentum we saw is just the beginning. People are going crazy for the conformable user interface that social media provides. Businesses now are leveraging the endless potential of social media to give brands more visibility. The sooner businesses embrace this trend, the more they stand to gain from it.

FAQs

The post 9 Winning Social Commerce Examples To Inspire Your Business in 2024 appeared first on PIMworks Blog | Fresh Retail Insights.

The cosmetics industry has been an in-person niche for a long time. Over the years, with the shoppers shifting significantly toward ecommerce, the cosmetics industry set its foot online. However, online shoppers are more discerning than ever when it comes to beauty aids. They want to know what the product contains, test how it feels, and try how it looks on them. Hence, it is important for online cosmetics businesses to personalize their shopper’s experiences and feed them accurate product information. With a good PIM solution, this is a piece of cake!  

Trends in ecommerce cosmetics businesses

According to the survey conducted by PowerReviews, in the year 2022, around 49% of the customers shop for cosmetics online. With the cosmetics industry rapidly evolving, new digital strategies are essential if you want to keep up with the pace. Digital technologies have the ability to transform how consumers interact with brands, and by embracing them early on, you can increase customer loyalty and engagement. 

Today online shoppers increasingly value accurate information, and convenient and consistent shopping experiences when making purchase decisions. Moreover, your customers also research products before buying them. Hence, your brand needs to be easily reachable on every top-performing channel and marketplace in order for potential customers to find it. Integrating a simple PIM tool like PIMworks into your business model is the easiest way to deliver a superior customer experience. 

How does a PIM solution enhance the ecommerce cosmetics industry?

The beauty aids industry is one of the most data-sensitive industries. These companies must track a huge variety of information to ensure that their products are safe to use. This includes documentation of cosmetic ingredients, formulations, expiration dates, images, videos, user-generated content, and more. However, managing such sensitive information is a challenge for many online cosmetic companies who lack the resources required to do so accurately and responsively. 

Here’s how a PIM solution can cut down the challenges of product information management for online cosmetic businesses.

Enrich your product catalogs

A good product catalog is an important component of any online cosmetics business.  It allows you to showcase all of your products in one place, making them easily accessible to customers. Further, by being organized you can reduce customer chaos and lead them through a simple purchase process.

PIM automates the process of creating and maintaining product catalogs. It allows you to compare and source content and other digital assets from top-performing channels, to enhance your customer experience. Additionally, PIM ensures that your products are accurately represented across channels, with marketplace-compliant content. Stay updated with current trends and win the market with PIMworks!

Manage product information in a single place

Ecommerce cosmetic businesses struggle when it comes to handling and managing product information from various sources and formats. A PIM solution can save time by streamlining the process of gathering and compiling product data from across various channels, such as online retailers, direct sales reps, and affiliate partners. Further, PIM helps in organizing all the relevant data and digital assets into a centralized location. This also allows for easy data retrieval and analysis, so that cosmetic manufacturers can make informed decisions about their products. 

Automate your workflow

Automated workflow is essential in the cosmetics industry because it helps to improve efficiency and accuracy. It streamlines communication between different departments within a business, which can lead to better customer service. Furthermore, automated workflow ensures that all product information is up-to-date and accurate so that you can make informed decisions when developing new products or marketing campaigns.

PIMworks offers an in-built collaborative workflow feature. This feature automates repetitive manual tasks and enables easy communication between departments and individuals. It happens quickly and easily without interrupting your workflow. This, in turn, leads to increased productivity across all aspects of your business operation. 

Sell your cosmetics in top marketplaces

Integrating with top marketplaces is one of the best ways for your online cosmetic business to grow its customer base. By listing your products on popular ecommerce platforms like Amazon, Shopify, Magento, and Walmart, your brand can reach new customers who are searching for quality cosmetics at affordable prices. In turn, this increased visibility could lead to more sales and better rankings in search engines which would ultimately result in higher profits.

A PIM solution like PIMworks provides multichannel integration features. This feature helps you to instantly syndicate your product content across multiple channels and platforms. This way you can serve your customers in their desired marketplace while creating a consistent brand experience.

Access the data easily

If you are running an online cosmetics business, you’ll have to handle diverse data such as ingredient lists, package sizes, formulations, images, customer reviews, etc. With so much data to maintain it could be difficult to focus on more productive tasks. 
PIM tools like PIMworks offer in-built filters and easy search options to help you find and access the information you want in no time. This way you can sort the data and keep it market ready for syndication.

PIMworks can now help you win big in the new age of cosmetics. With its full suite of features, PIMworks is the best PIM solution to give your brand its make-over online. To understand more about how we work, get started with a free trial!

The post How can a PIM solution give your cosmetics business the best make-over? appeared first on PIMworks Blog | Fresh Retail Insights.

What is a digital shelf?

The digital shelf is the new buzzword in online business. This marketing term refers to all the touchpoints of customer interaction with brands, from research to purchase of the products. It is an online space where businesses organize and store their products. Additionally, digital shelves help businesses to reduce clutter, maximize storage space, and provide customers with an easy way to find what they’re looking for.

Further, it allows customers to pursue products in an environment that is tailored to their requirements. It includes site banners, category pages, product pages, or anywhere shoppers can research and buy a product online. They may also feature videos or images of the products so customers can see what they are exactly buying.

3 key features of an efficient digital shelf

Digital shelves can be an incredibly powerful way to sell your products. To create a good one, you need to consider how your product will be used and what features are essential for making it easy for customers to find and buy. Here are the key factors for creating a winning digital shelf. 

Omnichannel 

Omnichannel is the defining characteristic of a good digital shelf. This term refers to the various channels and marketplaces through which a customer can interact with your business. It otherwise means availing your products in as many different places as possible. By diversifying your digital shelf across different channels, you are able to reach more potential customers and provide seamless experiences across all platforms.

Additionally, by being omnichannel-ready, you can react quickly to any changes or trends that occur in each sector. This way businesses can stand out from the competitors who may not be prepared for these shifts.

Simple to use and navigate

Customers want easy access to information regardless of their level of expertise or technical literacy. Hence, your digital shelf should be well designed, and easy to use for everyone. It should allow customers to effortlessly browse through a variety of products. The layout should be intuitive and organized well allowing the customers to find what they need without spending much time.

Accurate and updated product information

The digital shelf you design must provide rich content—including product descriptions, images, videos, etc. This makes the shoppers aware of what they are deciding to buy. In addition to this, it is also essential that you provide high-quality product descriptions and images that are relevant to your target audience and up-to-date. 

How can a good digital shelf help your ecommerce business? 

The digital shelf provides businesses with an online store that functions like a physical storefront. It helps businesses to display and sell their products online while creating an efficient purchase journey across touch points. Additionally, with digital shelves, businesses can also manage their product information, and inventory, and get better insights into product sales. 

Further, Readycloud states that today 22% of shopping cart abandonment is due to poor website and user interface. With a good digital shelf, brands can create e-commerce pages that are visually appealing and easy to navigate. This way customers can easily find you while looking for products related to your niche. Hence it is an essential tool for ecommerce businesses who want to enhance their online presence and reach new customers.

How can PIMworks enhance your digital shelf?

A messy desk creates unpleasant working conditions! The same applies to your digital shelf. If it is cluttered accessing the data you need could be difficult. This can lead to confusion among your customers and staff, decreased productivity, and overall lower morale. All you need to clear this mess is to invest in an effective PIM solution.

Here are 4 simple ways how PIMworks can help you enhance your digital shelf.

Creating rich product content

Good product content is key to a successful online business because it attracts attention, converts lead into customers, and strengthens customer loyalty. Product content includes product descriptions, specifications, images, how-to-use videos, etc. What makes good product content stand out? Well, it should be engaging, informative, and easy to navigate. 

According to Findstack, 81% of the customers decide to buy or not buy your products based on your product content. PIMworks’ content enrichment feature allows you to create rich product content, that is tailored according to your business needs. We help you to compare and crawl data from top-performing websites to make your product content market ready. Further, updating your content on time becomes easy with PIMworks. This way the customers have access to accurate and updated information while they make a purchase decision.

Sharing content across channels

Syndicating product content across channels is important to provide an omnichannel customer experience. By syndicating your content to various social media platforms, web pages, e-commerce platforms, and more, you are able to tap into a wider audience that may not otherwise be aware of your products or services.

PIMworks’ multichannel syndication feature helps you to share consistent and updated information across marketplaces, instantly. Not sure if your content is relevant? We check your data accuracy scores and help you create marketplace-compliant content. Additionally, this feature can help to increase your brand visibility in search engines.

Managing data in a single place   

Are you struggling to manage the ample amount of data, in various formats from your stakeholders? We understand how scattered data can tire your business. It can be difficult to retrieve important data when you need it. This is especially true if the data is stored in multiple locations or on different systems. Hence, having a centralized system in place can help your business manage data easily.

PIMworks’ DAM module now helps you to overcome the chaos of scattered data. It provides a centralized repository where you can optimize and manage all your digital assets in a single place. With this feature, you can securely access, retrieve and update information quickly whenever you want. Further, we automate your business’ manual data entry tasks with a bulk data upload feature, so your teams can focus on more strategic tasks.

Automating workflow

Does your business require more than an individual or department to work on product information? But don’t too many cooks spoil the broth? Luckily, not anymore! 

PIMworks’ inbuilt workflow module allows multiple people and teams to work efficiently on the same project, with improved communication. You can now regularly track who has access to the data and what changes are being made to it. In addition, collaborative workflows promote team collaboration and creativity, both of which are essential for winning deals. 

PIMworks is the most affordable and efficient way to improve your digital shelf, which in turn can boost your sales. But the success depends on how well you manage your product information and provide your customers with what they expect to see. To learn more about how PIMworks can help lead you to the top of the ladder, schedule a demo!

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What is product experience management?

While shopping online is a popular pastime, today’s shoppers look for a more productive and engaging user experience. Product experience is no longer about just product quality, delivery, or price. It is directly proportional to customer experience. That’s why it is so important to deliver an excellent product experience from the moment consumer lands on your website until they have completed their purchase.

PXM is essential in today’s customer-centric world. It helps organizations understand and serve the customers by managing their every interaction with the product. It is the process of developing effective processes and systems to support customer needs. PXM covers everything from user-friendly interactions to customer data management, across all channels. Further, it ensures that the customer has a smooth purchase journey.

Managing customer interaction throughout the entire product life cycle, helps businesses create an optimal customer experience. This further leads to increased customer loyalty and repeat business.

Why is product experience important?

Good PXM practices can help you achieve several objectives including increased engagement rates, higher conversion rates, lower churn rates, reduced support costs, and improved brand reputation.

The goal of PXM is twofold. First, it ensures that customers have a productive experience with your product at all touchpoints. One of the most important factors in creating a good product experience for your customer is ensuring that they have easy access to what they need. This starts with creating quality content that is informative, and interesting. Additionally, clear visuals and videos are also important factors in a user’s overall experience with your website. This makes it easier for potential buyers to find what they want on your website and allows them to easily navigate through the site. 

Secondly, it builds customer loyalty by engraining positive brand equity. Good customer experience is the key to building loyalty and retaining customers. When you focus on creating an enjoyable and engaging experience from the moment a consumer interacts with your product, it becomes much more likely that they will return or recommend your product to others. This, in turn, fuels your conversion rates and sales.

Fundamentals of product experience

Good product page

The product page is the first place that customers see your products, and make a decision about buying them. So, a good product page can significantly improve your conversion rate. The key to generating high conversions is creating a simple and productive experience for your customers. Your product page should be easy to navigate and include all the information that customers need to make a purchase. It’s also important to include detailed product descriptions, images, and videos that demonstrate how the product works. 

Additionally, product pages can help businesses drive more traffic to your website by ranking higher on search engine results pages. By creating high-quality content on your product page and optimizing it for SEO best practices, you can ensure that your customers have the most up-to-date information when making their purchase decisions.

Marketplace compliant content 

When you are an ecommerce business, you need to be aware of the different marketplaces where your products may appear on. Each marketplace has its guidelines for product content, so make sure your copy, images, and other digital content are compliant with them. Amazon, for example, recommends using keywords in your article titles and throughout the body of the content. It also suggests the use of high-resolution images. Shopify also suggests including images and videos with your posts. This makes it easier for the customers to quickly find what they exactly want.

Integrations

Today, the goal of online businesses is to reach their buyers wherever they are. Shoppers have no extra time to search for a product. They want it to be easily available to them in any marketplace they prefer. Hence, it is now not enough to be just present online. But you should be present everywhere online. Integrate with all the top-performing marketplaces and serve your customers where they are. 

Why you should integrate your PXM system with a PIM tool?

Customer experience is the key to a flourishing business. Integrating your product experience management system with a good PIM tool can help you to provide the best possible customer experience. Here’s how!

PIM is one of the most important functions that any business can implement to ensure a smooth and consistent product experience for its customers. Integrate your business with a simple and easy-to-use PIM tool like PIMworks to enjoy the following benefits.

• It helps your business to collect and, manage all the product information including product specifications, images, videos, descriptions, etc in a centralized repository.
• It helps you to share product data in a consistent format.
• It enables enriching product content and updating information on time.
• It prepares product information compliant with marketplace guidelines and makes it readily available for syndication. 
• It makes integration with popular marketplaces hassle-free.
• It allows easy collaboration and communication between employees and departments within the organization.
• It automates redundant manual tasks and makes time for the actual task.

Now it must be clear that products shouldn’t be left to chance when it comes to customer experience. It takes more than great design and UI to make a good impression. Integrating your PXM with a good PIM solution is the best way to enhance your buyer’s journey online.

That’s why many businesses are turning to PIMworks – our solution makes it easy for them to create an amazing user experience from the start. To know more about how we can enhance your product experience on our platform, start a free trial!

The post How can good product experience boost ecommerce sales? appeared first on PIMworks Blog | Fresh Retail Insights.

Data is a vital resource for an ecommerce small business. Without it, you’re just working in a dark room. Data regulates everything that you do as a small business owner – from marketing strategies to product development decisions to employee management practices. The key is finding ways to use the data to help you enhance your customer experience and overall brand equity. A simple PIM solution, like PIMworks has features that can help handle data efficiently.

Challenges ecommerce small businesses face in managing data 

Product data is a critical part of any business, and the challenge for ecommerce small businesses is managing it effectively. This can be difficult because they are more reliant on manual processes than larger companies.

The most common challenges for small businesses in handling data are:

• Managing a huge volume of data
• Inadequate storage space or bandwidth restrictions
• Finding or accessing data when you need it the most
• Updating new data
• Maintaining data security
• Lack of technical expertise 

To combat these problems, it is important to practice clear procedures regarding product information management. This means grouping similar data together under a single roof so that it can be easily handled and accessed. Further, adopting a system in place will help to standardize how product data is documented, managed, and updated.

Why does your business need a PIM solution?

PIM enables small businesses to manage product data and deliver it efficiently to customers, collaborators, and other stakeholders. It streamlines the process of collecting, organizing, and sharing product information from a single place. This includes all digital assets like product specifications, descriptions, SKUs, photos, and videos of products for online sales.

Here’s how PIM helps your business, further:

• A centralized repository to store all digital assets.
• Automates manual tasks to ensure error-free data and save time
• Create content complying with marketplace standards
• Instant syndication of product data across multiple channels
• Update product information quickly 
• Track the access, and changes made to data
• Prevent data loss and data breach

This way PIM reduces the time spent on mundane tasks such as data entry and inventory control. Hence, it becomes much easier for small business owners to concentrate on more productive tasks. They can work on the best marketing strategies for their products and improve customer experience. Overall, PIM is essential for small businesses that want to improve their image and maintain top-tier customer service standards.

5 things ecommerce small businesses must look for in a PIM solution

With a number of PIM options out there, the one best suitable for you can be confusing. Hence, you need to first decide what PIM features are necessary for your ecommerce small business. Do you need a system that allows bulk processing of transactions? Does encryption play a role in your business? Is data visibility important to you?

If you’re not sure what features are necessary for your specific business, it’s essential to seek out a PIM tool that has all of the following characteristics:

Ease of Use

The PIM tool you choose should be simple and quick to learn- to use for anyone involved – whether it’s your team of employees or third-party vendors. The system should be built user-friendly to ease your daily tasks. It should enable easy data handling and instant access to the data you need. With simple PIM, your job becomes easy and you have time for more productive tasks.

PIMworks is a simple and easy-to-learn PIM system that helps you to manage data in one place making it easier to search and navigate.

Customizable

It is important to take into account how flexible a PIM system is with changes or additions. Choose a PIM system that offers features tailored specifically for your business needs. Additionally, your PIM software must offer flexibility when it comes to data entry and make it easy to update or add new information as needed.

PIMworks provides a tailored PIM solution for your small business with customized features to fit your needs well. Get the PIM features you need to build your business, at your affordable cost and time.

In-built workflow 

Managing multiple teams can be a hectic task for small businesses. An effective workflow management module can easily coordinate the teams by improving communication and accountability. It helps you to assign, track and get updates on the progress of individual tasks. Further, automation ensures that tasks are completed on time, according to specifications, and without errors. 

PIMworks’ in-built workflow module automates tedious manual tasks and makes time for your actual tasks. You can easily communicate with your team members, assign, track progress, and complete tasks without delays and wasted resources.

Marketplace integrations

By integrating your ecommerce small business with popular marketplaces, you can reach a larger audience and increase exposure for your products. Choose a PIM system that allows you to instantly integrate with the marketplaces, where you desire to sell your products.

With PIMwork’s multichannel syndication feature you can create product content compliant with market standards and bulk upload data. Reach the market in no time and stay ahead!

Cost-Effective

When you’re in a small business, every penny counts. That’s why cost-effective ways are so important. There is a variety of affordable PIM tools that provide the solutions and features you need at. Choose a cost-effective PIM for your ecommerce small business, and get an incredible value.

PIMworks is budget-friendly PIM solution packed with efficient features to meet your needs, and it’s easy to use so you won’t spend hours learning how to use it!

Yes, there are so many PIM options available. But PIMworks is different! We understand the unique needs of small businesses, and our software is designed to make your life as a business owner easier. With PIMworks, you’re getting a product that is affordable, easy to use, and tailored specifically to help focus on your business goals. Book a demo!

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