The IRCE 2019 event is something to definitely watch out for because you’d have nearly 600 top solution and technology vendors exhibiting at the event. You can be sure of meeting with several eCommerce solution providers right from payment and shipping solutions, setting up online stores, or improving customer experiences through PIMs, etc.

You can go through the complete agenda right here that helps you with the topics covered and the speakers for the events at the IRCE 2019.

What is the most intriguing session at IRCE 2019?

There are some interesting sessions on the hot retail innovations, Amazon advertising, what you need to know about behavioral metrics, etc. But, the one that caught our eye was “Exceeding shopper expectations now and in the future”.

The session covers what are the expectations of shoppers today – engaging websites, innovations in merchandising, same-day delivery, and personalization.

The agenda and description of this session, in particular, got us thinking – every level of hyper-personalization efforts we take and the shopper expectations can be widely classified into two parts. One is the kind of experience your shopper gets before making the purchase, the one that induces the buying action and two, after the purchase.

The expectations of a shopper right from the quick delivery dates, post-sale services, flexible exchange policies, and exceptional marketing efforts to keep them informed of products that are in-line with their tastes and preferences.

Our take on personalization – What is that one striking reason that concludes a sale?

Online business owners in the eCommerce industry often overlook the significance of information on the product pages. The product data is the salesman in disguise for digital selling. The data in addition to being complete and accurate also needs to be contextual and personalized.

Every customer is unique and demands a unique shopping experience. Right from the 360-degree representation of product data elements to the contextualization of information based on the customer preferences and demography, the personalization efforts begin with product data.

Product data is inclusive of – product titles, product description, pricing information, digital assets, etc. When a customer lands on the product page and concludes a sale based upon the information presented there, personalization begins.

Once the payment is made, they expect on-time shipment and delivery of the purchased item. They also appreciate timely responses to their woes and concerns. The next step of hyper-personalization begins when they are reminded and recommended of products to buy through various communication channels.

This kind of interpretation takes place through constant monitoring and collection of information by tracking the buying patterns, behavior, and response to price changes. With periodic insights and consistent trial and error, a personalized experience becomes a reality.

But, this is just one part of it. The personalization concept works as a cycle. The very starting point of this is when the buyer makes their first purchase. Personalization is even a possibility to consider upon making the initial hook with the buyer.

To make the first engagement a reality, brushing aside the sales and marketing efforts that got them there –   can only conclude a sale if the product data presented is compelling enough.

PIMworks is a product experience management solution that helps you define the ideal product information in the changing world. To meet the demands of the customer in the present day,  you need a solution that prepares and enriches your product content to make the product experience contextual, customer-centric, and conversion-driven.

Not just that, PIMworks has a bundle of other additional features that’ll help you take your first step towards personalization.  Be sure to check them out!

Quick attendee hacks for the event – What not to miss?

1. Gartner predicts that B2B companies with good online personalization strategies will capture far more sales than those without it. So don’t miss this session. Here are the details.
   • When: June 25                       
   • Time: 1:45 pm to 2:15 pm
   • Speaker: Lauren Freedman, Senior Consumer Insights  Analyst, DigitalCommerce360/Internet Retailer
2.  Utilize the variety of exhibits at the IRCE 2019 as it is a very diverse event and networking with the right people and getting the right consultations can really help you up the game.
3.  There are several industry experts from Gartner, Internet retailer, and Amazon who’d be sharing their experiences and wisdom that can really help you grow your business.
4.  Nevertheless, don’t forget to make some friends and also have a good fun time.

Wrapping  Up

At PIMworks, we’ve always believed a successful etail business is the one that has realized the importance of customer experience and thrives to deliver the best.

If you want to grow your business, you have to pay keen attention to product experience management. Only if the customer feels convinced and elated about how contextual and comprehensive the information has made the buying decision a quick process, a conversion happens.

A PXM solution will help you build the product experience your customer deserves. You can learn more about PIMworks here.

And hey, have fun at the IRCE 2019 event and stay tuned to our part 2 of this series to know how the conference was – the event highlights and the major takeaways!

The post Revealing the most intriguing session at the IRCE 2019 appeared first on PIMworks Blog | Fresh Retail Insights.

Amazon’s prime day sale (exclusive for prime members – which is a whopping 100 million) will go live on July 15 which means there would be a tremendous buzz, overflow of traffic to the Amazon site, promotions and advertising anywhere you roll your eyes. This is particularly overwhelming for sellers on Amazon with so many things to plan, organize, and track.

This one day of global shopping is indeed a huge deal because the sales and revenues would go an all-time high and the sellers cannot afford to be lethargic. You may want to capitalize on this golden day to make up if you have had a rough business until June and take the positivity forward.

Did you know that the deadline to submit Lightning Deals for Prime Day 2019 is next Friday, May 10? The prime day is getting closer than you think. You may want to participate in this webinar hosted by channel advisor to help you get prepared.

Here’s a quick checklist to see if you are right on track and all geared up for the big day.

Here’s the editable checklist to organize your plans for the big day.

1. Advertise aggressively

Advertising gets more important than usual during seasonal times, festivals, holidays, and such big sale days. It is because while general advertising is to keep your customers aware of the brand seasonal advertising is aimed at driving sales. It is not just to keep your customers aware, but to persuade them, tempt them, make them realize that the offers are something not to miss.

Now, there are a lot of efforts required and your advertising and marketing teams should be shedding their blood and sweat into promotions. See if your advertising and marketing teams have covered all of this as.

• There’s a parade of visitors to the Amazon homepage, you may want to be visible as the sponsored products on the homepage to be able to cut through the competition from tons of other sellers
• Increase your ad budgets and spending through display ads, feature on advertising boards and banners in the most happening places
• Run email campaigns targeting prime members and let them know what deals, product selection, and other interesting benefits you have to offer through a well thought email copy reaching the right audience
• Get onto social media and keep the social butterflies up to date about the sale  through paid ads or posts from your handles

2. Product data accuracy and inventory

Amazon prime day is a huge opportunity and you must have really thought through the categories for sale. If a buyer is searching for a product that you sell (color, size, designs included) you may want to ensure that you have adequate stocks to meet the demands.

If you are already a seller on Amazon, then you may have to ensure that all the product information on your product pages are accurate. Also, you may want to keep the discounted prices updated and ensure that inventory is all stacked up.

What do you have to eye on?

• Increasing catalog size
• Audit products and identify what is not listed
• Maintain inventory levels
• Purchase your selection from vendors

3. Amp up SEO efforts

SEO is always a critical piece. Amazon prime day is very competitive for the sellers. Some sellers spend a ton of money to be featured on ads or on Amazon home page recommendations. While it is important that you do some paid advertising to gain prominence quickly, you may also want to optimize your pages to gain organic traffic.

What can you do to increase traffic organically?

• Begin by optimizing the titles, descriptions, and product information with rich keywords. Get data on the most searched term with the help of keyword tools like keyword planner. You may also want to focus on long-tail keywords and understand the searches by analyzing the prior year google and amazon search patterns.
• Audit your product taxonomy structuring and all the categories as the navigation and categorization of products play a key role in the listing of a product on the results page. If you find there are issues in taxonomies, fix them right away.
• Ensure that all your images are high-resolution covering different angles of the product if needed include product videos demonstration. This way you can reduce bounce rates. As, poor product images are such a turn-off
• Compare your listings with competitors who are making it up to the results page. Analyze and fill the gaps, if any
• Make sure that you respond to reviews. Getting in the good books of the customers establishes brand reliability and ultimately induces repeated purchases through direct searches. This strengthens the keyword coverage by getting embedded in the search algorithm

4.  Offer good pricing deals

Pricing truly makes or breaks your business. During sale seasons, particularly, things get more competitive as all the competitors are working their way up through conversion-driven pricing strategies.

Here are some things you need to bear in mind while you price.

• Have a good pricing strategy in place –  compare competitor prices, understand the market and demand, customer demography, and availability. Pricing analytics will not only help you reduce cart abandonment but also in rankings and SEO
• Free shipping is very important to bulk up the order size. To increase the purchase volumes, have a reasonable shipping threshold to draw customers towards your products
• Take advantage of the price monitoring tool that helps you set the best possible and competitive prices for all the SKUs continuously, to boost the buy-box opportunities aiming at higher profits

5.  Rekindle the ripple effect

This is the phase after the prime day wherein the buzz, interest, traffic, and visits will still be around. How to capitalize on this?

• Review your sales to find out who has shown a lot of interest in your products and analyze the reasons for it. This will make follow-up and targeting a lot easier for you
• Capitalize on the momentum and continue your promotional campaigns, enrich your content frequently, and get obsessive with retargeting, scaling up the business, and improving the customer experience

Wrapping up

If you are already preparing for the D-day or if you are about to implement a  few ideas, we hope our post was useful to get you prepped up. Feel free to reach out to us if you are looking to fix taxonomies, enriching your content, content optimization, or for pricing strategies.

Have a great and profitable prime day!

Still overwhelmed?

Get your free checklist.

The post Amazon prime day 2019 – How well are you prepared for the etail extravaganza? appeared first on PIMworks Blog | Fresh Retail Insights.

It’s that time of the year, if you are making plans to visit Willis tower or Navy Pier, just hold on and push your plans along June as there is IRCE’ 18 – the most awaited retailers’ event coming up!

There’s no other event like the IRCE for digital commerce folks that offer endless opportunities to network with like-minded industrial peers, get rich takeaways from the informative sessions and foster your business. It is one of the biggest events in retail with over 200 speakers, 600 exhibitors, and 10,000 attendees.

Mobius at IRCE’ 18

Like every other year, Mobius is a part of IRCE 18 as well and this time it is particularly special to us as we are all set to unveil the first look of our platform PIMworks – a product data management expert, apart from exhibiting an array of our other products and solutions that include Productiwise, PriceWorks, and custom solutions.

What to expect?

Ever since digital commerce began to grow rapidly, Mobius has always been around helping businesses grow their sales. With over 15 years of experience in understanding of how the industry works and complete knowledge of the nuances of what helps businesses stand out from such intense competition, we know it all. The base for an online seller, be it a retailer or marketplaces all they require to scale up their businesses start with a rich product data. While all the efforts are directed towards other arenas like shipment procedures, quick deliveries, promotions and discounts and simplifying payment procedures, product data loses the significance it deserves.

We have always had a staunch belief in the significance and the power of product data.

We have helped businesses with a multitude of solutions including – bulk product onboarding, product data enrichment, marketplace SEO, and taxonomy creation. Our interest in the broad and exciting field of e-Commerce gave us the spark to give out the best solutions dedicated to exclusively solving critical challenges faced by online sellers.

This spark brought a package of exciting solutions that we call – Productiwise, PIMworks, Priceworks, and custom solutions that covers all you need to boost your sales and give your customers a great shopping experience.

Oh, wait! The best part?

We have an exciting pick for you to win a chance to get a $1000 worth free POC. Not just that, we have a retail contest and you can grab a year free subscription for PIMworks.

To know more about how we could be the right fit for your business, drop by booth#318 by scheduling a meet with us at the IRCE – Mccormick, West Chicago between June 5 to June 8.

The post All set and pumped up for the IRCE 2018 appeared first on PIMworks Blog | Fresh Retail Insights.