Product experience management (PXM) is a term that’s been around for a while, but it’s still ambiguous for many businesses. This article will provide you with an overview of what PXM is, and explain why it is a critical aspect of customer service. So if you want to improve your user experience, or simply want to understand more about PXM itself, read on!
What is product experience management?
While shopping online is a popular pastime, today’s shoppers look for a more productive and engaging user experience. Product experience is no longer about just product quality, delivery, or price. It is directly proportional to customer experience. That’s why it is so important to deliver an excellent product experience from the moment consumer lands on your website until they have completed their purchase.
PXM is essential in today’s customer-centric world. It helps organizations understand and serve the customers by managing their every interaction with the product. It is the process of developing effective processes and systems to support customer needs. PXM covers everything from user-friendly interactions to customer data management, across all channels. Further, it ensures that the customer has a smooth purchase journey.
Managing customer interaction throughout the entire product life cycle, helps businesses create an optimal customer experience. This further leads to increased customer loyalty and repeat business.
Why is product experience important?
Good PXM practices can help you achieve several objectives including increased engagement rates, higher conversion rates, lower churn rates, reduced support costs, and improved brand reputation.
The goal of PXM is twofold. First, it ensures that customers have a productive experience with your product at all touchpoints. One of the most important factors in creating a good product experience for your customer is ensuring that they have easy access to what they need. This starts with creating quality content that is informative, and interesting. Additionally, clear visuals and videos are also important factors in a user’s overall experience with your website. This makes it easier for potential buyers to find what they want on your website and allows them to easily navigate through the site.
Secondly, it builds customer loyalty by engraining positive brand equity. Good customer experience is the key to building loyalty and retaining customers. When you focus on creating an enjoyable and engaging experience from the moment a consumer interacts with your product, it becomes much more likely that they will return or recommend your product to others. This, in turn, fuels your conversion rates and sales.
Fundamentals of product experience
Good product page
The product page is the first place that customers see your products, and make a decision about buying them. So, a good product page can significantly improve your conversion rate. The key to generating high conversions is creating a simple and productive experience for your customers. Your product page should be easy to navigate and include all the information that customers need to make a purchase. It’s also important to include detailed product descriptions, images, and videos that demonstrate how the product works.
Additionally, product pages can help businesses drive more traffic to your website by ranking higher on search engine results pages. By creating high-quality content on your product page and optimizing it for SEO best practices, you can ensure that your customers have the most up-to-date information when making their purchase decisions.
Marketplace compliant content
When you are an ecommerce business, you need to be aware of the different marketplaces where your products may appear on. Each marketplace has its guidelines for product content, so make sure your copy, images, and other digital content are compliant with them. Amazon, for example, recommends using keywords in your article titles and throughout the body of the content. It also suggests the use of high-resolution images. Shopify also suggests including images and videos with your posts. This makes it easier for the customers to quickly find what they exactly want.
Integrations
Today, the goal of online businesses is to reach their buyers wherever they are. Shoppers have no extra time to search for a product. They want it to be easily available to them in any marketplace they prefer. Hence, it is now not enough to be just present online. But you should be present everywhere online. Integrate with all the top-performing marketplaces and serve your customers where they are.
Why you should integrate your PXM system with a PIM tool?
Customer experience is the key to a flourishing business. Integrating your product experience management system with a good PIM tool can help you to provide the best possible customer experience. Here’s how!
PIM is one of the most important functions that any business can implement to ensure a smooth and consistent product experience for its customers. Integrate your business with a simple and easy-to-use PIM tool like PIMworks to enjoy the following benefits.
- It helps your business to collect and, manage all the product information including product specifications, images, videos, descriptions, etc in a centralized repository.
- It helps you to share product data in a consistent format.
- It enables enriching product content and updating information on time.
- It prepares product information compliant with marketplace guidelines and makes it readily available for syndication.
- It makes integration with popular marketplaces hassle-free.
- It allows easy collaboration and communication between employees and departments within the organization.
- It automates redundant manual tasks and makes time for the actual task.
Now it must be clear that products shouldn’t be left to chance when it comes to customer experience. It takes more than great design and UI to make a good impression. Integrating your PXM with a good PIM solution is the best way to enhance your buyer’s journey online.
That’s why many businesses are turning to PIMworks – our solution makes it easy for them to create an amazing user experience from the start. To know more about how we can enhance your product experience on our platform, start a free trial!
