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Product data, especially for the retail business, comes from innumerable sources - your suppliers, brand owners, agencies, and internal teams, each with different standards and formats that are difficult to comprehend. The volume and variety need to be condensed, organized, normalized and enriched before it is published.
You need a solution like PIMworks, a PIM for retail that holds all your data. Our retail product data management software is compatible with all eCommerce channels through ready-to-use templates.
Data comes from dozens of sources (manufacturers, brands) and in different formats, including - images, attribute details, descriptions, meta tags, data sheets and, external links. This data is often inconsistent and unorganized, making retail product data management tedious. Retail product information management platforms like PIMworks help handle the clutter by centralizing, normalizing, and standardizing product content and creating accurate catalogs.
To compete in this competitive market, selling your products across multiple channels and marketplaces is necessary. As a retailer, you could be selling in different third-party channels or even on your website. Each of these channels has different guidelines, and complying with these is quite challenging. A retail product data management solution like PIMworks enables automated mapping, transformations, and integrations that keep content persistent across channels making multichannel retailing simple.
Customer experience is the pinnacle of online retailing in this current digital era. To create a good product experience, retailers must have insightful, comprehensive, and contextual product data. The automated content enrichment in PIMworks helps in enriching content through automation with Machine Learning enabled data classification. Omnichannel retailing efforts can be accomplished by utilizing data available in the analytics dashboard.
Retail product data management becomes that much more simple when all the teams involved in creating product data - product marketers, catalog managers, and product teams can collaborate effectively by creating workflows to reduce errors and redundancies. You can also engage vendors or external stakeholders to contribute to the product detailing through simple self-service portals, thereby taking your products to market even quicker.